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Marketing is important for all businesses, including medical practices. To measure your marketing success and obtain new patients, it's important to track 3 metrics: cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI). Read more here. 📈
"Your cost\lead is the cost to attract a new patient to your practice. The CPL describes the cost for someone to become a patient in your practice. For example, this would be the cost for a web surfer who reads a blog post on your website and enters their email to receive additional information. The cost may represent the potential patient who clicks a Google AdWord for your practice and comes in for a free consultation you are conducting on a weight loss program."
#PhysicianPractice #MedicalPractice #PediatricPractice
3 marketing metrics for practices
www.physicianspractice.com
Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-dri...0 CommentsComment on Facebook
New research reveals that unvaccinated children face up to 20 times higher risk of long COVID. According to the analysis, the vaccine is about 95% effective in preventing long COVID in kids. Read more here! 🦠
"One of the enduring mysteries of the COVID-19 pandemic is the cause of "long COVID," a collection of symptoms that can appear or persist weeks and months after a person's initial infection has subsided. While the underlying mechanisms of this syndrome remain unclear, scientists know that viral infections often give rise to post-viral syndromes featuring fatigue, "brain fog," and other non-specific symptoms."
#Pediatrics #Pediatricians #PediatricPractice
Unvaccinated kids face up to 20 times higher risk of long COVID, analysis finds
medicalxpress.com
Unvaccinated children and adolescents were up to 20 times more likely to develop long COVID than their vaccinated peers, according to new research led by a team from the Perelman School of Medicine at...0 CommentsComment on Facebook
Happy #ArabAmericanHeritageMonth! We celebrate the rich culture, history, and medical contributions of Arab Americans! 🙌
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Participating in New Healthcare Exchange Plans
/in Articles /by Susanne MaddenPearl | February 19, 2014 |
By Susanne Madden
It is early with regard to the healthcare exchange plans and yet practices across the country are already feeling the impact. It’s not just consumers who have experienced problems while attempting to sign up for the exchange plans on the healthcare.gov website; providers too are dealing with major headaches as they navigate through the first couple of months of this new system.
Looking for more information about the effects of healthcare reform on your medical practice? Join us May 2 & 3 in Newport Beach, Calif., for Practice Rx, a new conference for physicians and office administrators.
Let me explain. The insurance companies created something called “narrow networks” within their full network of providers. What that means is that only a subset of physicians within any given insurance company’s network “qualified” for participation in the exchange plans. The result is that while some physicians got rolled into these plans, others were excluded, even though they participate in some of the other products with that particular insurance company. For example, a physician could be participating with an HMO and a PPO-type product, but be excluded from the exchange product. This has created a dilemma for many practices. On the one hand, it means no new business coming in from new exchange members. On the other hand, it also means scrambling to hold onto existing patients that have switched to these new, lower-priced health insurance products.
Medical Practice Super Groups, Are They for You?
/in Articles /by Susanne MaddenPHYSICIANS PRACTICE Pearl | November 20, 2013 |
By Susanne Madden
Practices today are facing challenges such as lower earnings, more complex regulations, higher costs, obligations to create higher-quality care and produce better outcomes, all while they see other colleagues merge or become acquired by local hospitals or healthcare systems. So at least once a week I get an inquiry from a physician asking, “Should I sell my practice?”
There is no single answer to that question. It depends on many factors, including whether or not the practice is in good financial shape and if it is well managed. I do consider those to be two of the strongest indicators for successfully remaining independent. However, the options shouldn’t be limited to either selling or remaining independent.
New Measures in Pay-for-Performance Programs
/in Articles /by Susanne MaddenPearl | October 16, 2013 | Physician Compensation, Payers, Pearls, Performance
By Susanne Madden
Pay-for-performance programs are beginning to shift to emphasize outcomes. Here’s what your practice needs to know about new initiatives.
See more at: www.physicianspractice.com/physician-compensation/new-measures-pay-performance-programs
Marketing Your Patient-Centered Medical Home
/in Articles /by Susanne MaddenPearl | August 28, 2013 | Healthcare Reform, Marketing, Pearls, Practice Models
By Susanne Madden
You’ve received recognition as a Patient-Centered Medical Home, now be sure to market that fact effectively to prospective and current patients.
See more at: www.physicianspractice.com/healthcare-reform/marketing-your-patient-centered-medical-home
Improving Care Coordination in Your Practice
/in Articles /by Susanne MaddenPearl | June 12, 2013 | Pearls, Finance, Managers Administrators, Patient Relations
By Susanne Madden
Practices are feverishly working to control the rising costs of healthcare – effective care coordination can help.
See more at: www.physicianspractice.com/pearls/improving-care-coordination-your-practice
Providing Healthcare Coverage for Your Medical Practice Employees
/in Articles /by Susanne MaddenPearl | April 17, 2013 | Pearls, Finance, Healthcare Reform, Staff
By Susanne Madden
Providing healthcare insurance for your employees can sometimes seem impossible. But don’t despair. There are new options to help your practice afford coverage.
See more at: www.physicianspractice.com/pearls/providing-healthcare-coverage-your-medical-practice-employees
The Benefits of Social Media: Blogging about Your Medical Practice
/in Articles /by Susanne MaddenPearl | January 30, 2013 | Pearls, Marketing, Mobile, Patient Relations
By Susanne Madden
Much has been written about “social media” and while it seems like a great way to promote a retail business, is it a good tool for your practice?
See more at: www.physicianspractice.com/pearls/benefits-social-media-blogging-about-your-medical-practice
FAQs About Patient-Centered Medical Home Recognition Programs
/in Articles /by Susanne MaddenBy now you have likely encountered the term “Patient-
Make the Most of Patient Education Opportunities at Your Practice
/in Articles /by Susanne MaddenPearl | September 18, 2012 | Pearls, Patient Relations, Staff, Managers Administrators
By Susanne Madden
Do you think your patients would rather be educated by their provider or by Dr. WebMD? Make your practice the place patients can go to learn about their healthcare from the person they trust most — you.
See more at: www.physicianspractice.com/pearls/make-most-patient-education-opportunities-your-practice
Building a Website for Your Practice
/in Articles /by Susanne MaddenPearl | December 28, 2011 | Pearls, Marketing, Operations, Technology, Patient Relations, Managers Administrators, Patient Portals
By Susanne Madden
Even if you’ve had a site for years, it’s worth reevaluating what information lives there and update it from time to time.
See more at: www.physicianspractice.com/pearls/building-website-your-practice