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We provide expertise in many areas of the healthcare business environment – practice management, business advice, start-ups, super groups, financial analysis, and marketing. Our clients range from independent solo practices to working with Fortune 500 companies.
Our team of experts has been helping practices navigate the increasingly complex business of healthcare for over a decade. With expertise in business development, negotiations, and communications, The Verden Group’s team delivers expert advice and solutions for improving practice workflow, operations, marketing, social media, and patient education.
Practice Startups, Strategic Planning, and Marketing
Difficult conversations can sometimes come up with patients and families, especially during a pandemic. Here's how using empathy can help tackle these conversations.
"Hatton first discussed why empathic communication was important in providing care. She noted that many families and patients receive difficult news, which often provokes an emotional response. When delivering bad news, a health care provider might offer an onslaught of information, ignoring the emotional response the patient might be having, making it difficult for them to process what the health care provider is saying. It’s better, said Hatton, to give the patients some time to digest what was said, and acknowledge the array of feelings they might be going through."
The COVID-19 vaccine is on its way to children, but will still take some time. Here's the latest news.
"It may be better to think of vaccination unfolding in phases and to realize that scientists are still learning how well the inoculations work. All the vaccines show excellent protection against severe disease, so vaccinating adults first will reduce the threats of death and hospitalization. They also markedly reduce milder cases of symptomatic illness. But vaccine trials are just beginning to rigorously test how well they halt transmission and to learn how safe and effective they are in adolescents and young children."