Meet Our Team
Let our team of experts guide you with all of your practice needs.
Scott Hodgson
Scott is charged with bringing fresh design ideas to the Verden Group and our clients. With a finely tuned, problem-solving approach to design and messaging, Scott keeps design initiatives on track and ensures delivery to the right audience as effectively as possible. Using audience-focused solutions and an ability to integrate straightforward communications with the complexities of the healthcare industry, Scott has greatly enhanced Verden, and its clients’ visibility in the marketplace.
In addition to his role with The Verden Group, Scott has extensive expertise in marketing, branding and design with private and institutional clients throughout North America.
Facebook Posts
Marketing is important for all businesses, including medical practices. To measure your marketing success and obtain new patients, it's important to track 3 metrics: cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI). Read more here. 📈
"Your cost\lead is the cost to attract a new patient to your practice. The CPL describes the cost for someone to become a patient in your practice. For example, this would be the cost for a web surfer who reads a blog post on your website and enters their email to receive additional information. The cost may represent the potential patient who clicks a Google AdWord for your practice and comes in for a free consultation you are conducting on a weight loss program."
#PhysicianPractice #MedicalPractice #PediatricPractice
3 marketing metrics for practices
www.physicianspractice.com
Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-dri...
New research reveals that unvaccinated children face up to 20 times higher risk of long COVID. According to the analysis, the vaccine is about 95% effective in preventing long COVID in kids. Read more here! 🦠
"One of the enduring mysteries of the COVID-19 pandemic is the cause of "long COVID," a collection of symptoms that can appear or persist weeks and months after a person's initial infection has subsided. While the underlying mechanisms of this syndrome remain unclear, scientists know that viral infections often give rise to post-viral syndromes featuring fatigue, "brain fog," and other non-specific symptoms."
#Pediatrics #Pediatricians #PediatricPractice
Unvaccinated kids face up to 20 times higher risk of long COVID, analysis finds
medicalxpress.com
Unvaccinated children and adolescents were up to 20 times more likely to develop long COVID than their vaccinated peers, according to new research led by a team from the Perelman School of Medicine at...0 CommentsComment on Facebook
Happy #ArabAmericanHeritageMonth! We celebrate the rich culture, history, and medical contributions of Arab Americans! 🙌
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Brandon Betancourt
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