Scott is charged with bringing fresh design ideas to the Verden Group and our clients. With a finely tuned, problem-solving approach to design and messaging, Scott keeps design initiatives on track and ensures delivery to the right audience as effectively as possible. Using audience-focused solutions and an ability to integrate straightforward communications with the complexities of the healthcare industry, Scott has greatly enhanced Verden, and its clients’ visibility in the marketplace.
In addition to his role with The Verden Group, Scott has extensive expertise in marketing, branding and design with private and institutional clients throughout North America.
Attracting new talent for your pediatric practice means new opportunities to expand your office and increase patient satisfaction. Check out these tips from our CEO, Susanne Madden, and PCC on how to attract top healthcare candidates.
"What is it that you're trying to build? What are you trying to create? Ask the candidate how their experience and their personality and their education fits with what it is that you're trying to do. That's going to drive your culture. It's going to drive your mission, and it's going to drive your vision."
Check out these tips to manage cash at your medical practice better!
'When it comes to money handling you can never have too many fail-safe protocols in place. The most important thing to remember is to never allow cash to be too accessible to staff. What I mean is that you need to have protocols in place that tell your staff, "this is not yours, and it is off limits." Never provide an opportunity for a decision to be made by a staff member that could jeopardize your bank account.'