Scott is charged with bringing fresh design ideas to the Verden Group and our clients. With a finely tuned, problem-solving approach to design and messaging, Scott keeps design initiatives on track and ensures delivery to the right audience as effectively as possible. Using audience-focused solutions and an ability to integrate straightforward communications with the complexities of the healthcare industry, Scott has greatly enhanced Verden, and its clients’ visibility in the marketplace.
In addition to his role with The Verden Group, Scott has extensive expertise in marketing, branding and design with private and institutional clients throughout North America.
COVID-19 offers an opportunity to step up and improve health care for patients.
"Providers have found the shift to virtual care challenging but have stepped up at a record pace. Physicians and their office teams rapidly and successfully pivoted to deliver healthcare online. Blue Cross Blue Shield of Arizona (BCBSAZ) data shows that telemedicine visits spiked to 50 times higher than before the pandemic. According to the Harris Poll COVID-19 Tracker*, 89% of the public agrees that everyone should have access to telehealth. It has not been easy, and it has not been perfect, but our talented medical community is delivering excellent, compassionate care in a virtual setting."
Susanne Madden talks about why breastfeeding services are often not covered by payers.
"Unfortunately, if you read the actual language of the law, you will discover that it is very vague. It just says the insurance companies must pay for trained providers, not trained in lactation, just trained providers and that they will cover these services." #breastfeeding#healthcare... See MoreSee Less