Susanne Madden is founder and CEO of The Verden Group, a consulting firm founded to help practices navigate through the increasingly complex business of healthcare. Her career has spanned across several sections of the healthcare industry. Prior to founding Verden, she was employed by UnitedHealthcare in the area of physician network management and spent several years as an independent healthcare consultant specializing in business development, revenue cycle remediation, vendor management and process improvement.
Formerly a pediatric practice administrator and surgical practice billing manager, she understands the many different challenges facing practices today. With an MBA in both Management Systems and Information & Communication Systems, she has applied her formal learning to understanding the principles of knowledge management and how information can be transformed into comprehension at all levels with the right facilitation.
The Verden Group is the culmination of that knowledge, which seeks to inform, transform and reform the business of healthcare today.
Susanne writes frequently and speaks regularly on the business aspects of healthcare and is frequently quoted in industry and media publications.
Difficult conversations can sometimes come up with patients and families, especially during a pandemic. Here's how using empathy can help tackle these conversations.
"Hatton first discussed why empathic communication was important in providing care. She noted that many families and patients receive difficult news, which often provokes an emotional response. When delivering bad news, a health care provider might offer an onslaught of information, ignoring the emotional response the patient might be having, making it difficult for them to process what the health care provider is saying. It’s better, said Hatton, to give the patients some time to digest what was said, and acknowledge the array of feelings they might be going through."
The COVID-19 vaccine is on its way to children, but will still take some time. Here's the latest news.
"It may be better to think of vaccination unfolding in phases and to realize that scientists are still learning how well the inoculations work. All the vaccines show excellent protection against severe disease, so vaccinating adults first will reduce the threats of death and hospitalization. They also markedly reduce milder cases of symptomatic illness. But vaccine trials are just beginning to rigorously test how well they halt transmission and to learn how safe and effective they are in adolescents and young children."