Meet Our Team
Let our team of experts guide you with all of your practice needs.
Susanne Madden MBA, PCMH CCE
Susanne Madden is founder and CEO of The Verden Group, a consulting firm founded to help practices navigate through the increasingly complex business of healthcare. Her career has spanned across several sections of the healthcare industry. Prior to founding Verden, she was employed by UnitedHealthcare in the area of physician network management and spent several years as an independent healthcare consultant specializing in business development, revenue cycle remediation, vendor management and process improvement.
Formerly a pediatric practice administrator and surgical practice billing manager, she understands the many different challenges facing practices today. With an MBA in both Management Systems and Information & Communication Systems, she has applied her formal learning to understanding the principles of knowledge management and how information can be transformed into comprehension at all levels with the right facilitation.
The Verden Group is the culmination of that knowledge, which seeks to inform, transform and reform the business of healthcare today.
Susanne writes frequently and speaks regularly on the business aspects of healthcare and is frequently quoted in industry and media publications.
Facebook Posts
Marketing is important for all businesses, including medical practices. To measure your marketing success and obtain new patients, it's important to track 3 metrics: cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI). Read more here. 📈
"Your cost\lead is the cost to attract a new patient to your practice. The CPL describes the cost for someone to become a patient in your practice. For example, this would be the cost for a web surfer who reads a blog post on your website and enters their email to receive additional information. The cost may represent the potential patient who clicks a Google AdWord for your practice and comes in for a free consultation you are conducting on a weight loss program."
#PhysicianPractice #MedicalPractice #PediatricPractice
3 marketing metrics for practices
www.physicianspractice.com
Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-dri...
New research reveals that unvaccinated children face up to 20 times higher risk of long COVID. According to the analysis, the vaccine is about 95% effective in preventing long COVID in kids. Read more here! 🦠
"One of the enduring mysteries of the COVID-19 pandemic is the cause of "long COVID," a collection of symptoms that can appear or persist weeks and months after a person's initial infection has subsided. While the underlying mechanisms of this syndrome remain unclear, scientists know that viral infections often give rise to post-viral syndromes featuring fatigue, "brain fog," and other non-specific symptoms."
#Pediatrics #Pediatricians #PediatricPractice
Unvaccinated kids face up to 20 times higher risk of long COVID, analysis finds
medicalxpress.com
Unvaccinated children and adolescents were up to 20 times more likely to develop long COVID than their vaccinated peers, according to new research led by a team from the Perelman School of Medicine at...0 CommentsComment on Facebook
Happy #ArabAmericanHeritageMonth! We celebrate the rich culture, history, and medical contributions of Arab Americans! 🙌
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