Susanne Madden is founder and CEO of The Verden Group, a consulting firm founded to help practices navigate through the increasingly complex business of healthcare. Her career has spanned across several sections of the healthcare industry. Prior to founding Verden, she was employed by UnitedHealthcare in the area of physician network management and spent several years as an independent healthcare consultant specializing in business development, revenue cycle remediation, vendor management and process improvement.
Formerly a pediatric practice administrator and surgical practice billing manager, she understands the many different challenges facing practices today. With an MBA in both Management Systems and Information & Communication Systems, she has applied her formal learning to understanding the principles of knowledge management and how information can be transformed into comprehension at all levels with the right facilitation.
The Verden Group is the culmination of that knowledge, which seeks to inform, transform and reform the business of healthcare today.
Susanne writes frequently and speaks regularly on the business aspects of healthcare and is frequently quoted in industry and media publications.
COVID-19 offers an opportunity to step up and improve health care for patients.
"Providers have found the shift to virtual care challenging but have stepped up at a record pace. Physicians and their office teams rapidly and successfully pivoted to deliver healthcare online. Blue Cross Blue Shield of Arizona (BCBSAZ) data shows that telemedicine visits spiked to 50 times higher than before the pandemic. According to the Harris Poll COVID-19 Tracker*, 89% of the public agrees that everyone should have access to telehealth. It has not been easy, and it has not been perfect, but our talented medical community is delivering excellent, compassionate care in a virtual setting."
Susanne Madden talks about why breastfeeding services are often not covered by payers.
"Unfortunately, if you read the actual language of the law, you will discover that it is very vague. It just says the insurance companies must pay for trained providers, not trained in lactation, just trained providers and that they will cover these services." #breastfeeding#healthcare... See MoreSee Less