Practice Branding, Marketing, and Patient Engagement

The Verden Group / IPMSO

16 hours ago

When dealing with a staffing shortage, hiring a virtual assistant can help improve your practice's workflow and the patient experience. Learn more here. 🩺

"In American health care, we are facing declining reimbursements and rising overhead costs. Health care providers are tasked with balancing efficient care delivery while managing an overwhelming amount of paperwork, combating staff burnout, and seeing many doctors retire early. A promising staffing solution—virtual assistants (VAs)—can help medical practices of all sizes and locations address these challenges. This article explores how VAs can revolutionize health care delivery and provide practical advice on how to implement them effectively."

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Staffing shortages: Time to consider a virtual assistant

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Staffing shortages are impacting patient care, straining doctors, nurses, technicians, and other essential staff.

The Verden Group / IPMSO

2 days ago

In recent years, the AAP has strongly emphasized the importance of trauma-informed care for pediatricians, recognizing its critical role in supporting patients' overall health and well-being. Read more about implementing trauma-informed care via PCC.

"The AAP's stance on trauma-informed care is rooted in the growing body of research that highlights the profound impact of adverse childhood experiences (ACEs) on a child's physical, emotional, and cognitive development. ACEs, which include experiences such as abuse, neglect, household dysfunction, and other traumatic events, can have long-lasting consequences if not adequately addressed — however, a shift in the AAP’s stance offers a new understanding of ACEs and how they relate to trauma-informed care."

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Building Buffering: Updates to AAP's Focus on Trauma-Informed Care

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Discover how trauma-informed care can enhance pediatric practice by fostering resilience, improving health outcomes, and building stronger patient-provider relationships. Learn key strategies for impl...

The Verden Group / IPMSO

6 days ago

Struggling with anti-vaxxers at your medical practice? You may find arguments on your social media including those looking to troll or bully. Here's how this pediatrician stood up for vaccines and won!

"Independent pediatricians may feel unsure at times about their responsibility to educate their pediatric patients and their parents with so much information readily available online. It’s important to keep in mind that misinformation and anti-vax groups are also rampant in the digital space. For parents, having an informed and kind pediatrician can go a long way to helping them make the right choices for their growing children.

Providing education in the realm of discussion, educational pamphlets, and messaging around a pediatrician’s office can start important conversations."

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A Victory Against Anti-Vaxxers: Dr. Eve Switzer's Story - The Independent Pediatrician

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Despite misinformation spread by anti-vaccine activists, social media bullies, and internet trolls, Dr. Eve Switzer understood that vaccines in childhood (and beyond) are too important to overlook. So...

The Verden Group / IPMSO

7 days ago

Being time efficient is important for a physician. But as patients turn to the Internet and social media for medical information, it's also essential to ensure that patients have the right education about their health. 👩‍💻

You can use video to reach patients while also improving your practice efficiency. Read this blog for more info!

"People look for physicians who are qualified to treat their medical issues. But, even more so, they look for physicians they like and can see themselves having a positive relationship with. When they visit your website or see your practice on social media, they're typically not asking where you went to medical school or the accolades you've earned. Instead, they want to know if you're friendly and trustworthy. And they want to see if you'll be empathetic and caring when they're most vulnerable.

That's why videos introducing you and your practice make a difference. On video, people can hear your voice and see your face. They can see how you talk about complex issues and what having you as their doctor might be like. Ultimately, a video introduction is more memorable and makes a stronger impression than just text on a bio page."

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Reaching patients through video

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How practices can use videos to enhance patient education, improve compliance, and increase practice efficiency.

The Verden Group / IPMSO

1 week ago

Section 179 of the IRS code allows businesses to deduct the full purchase price of qualifying equipment and/or software during the tax year. The maximum allowable deduction and the phase-out threshold, however, changes each year. Here's what practices need to know! 🩺

"Section 179 can be applied to various assets such as office equipment including furniture, printers, and copiers, vehicles used for business, computers used for business operations, and business software."

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The dos and don’ts of Section 179

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Section 179 allows businesses to deduct the full purchase price of qualifying equipment and/or software during the tax year.