With more than 30 years of experience in the health care industry, Robert E. Goff is a recognized expert in care delivery, organization and financing. His career has spanned a wide range of leadership positions as a hospital administrator, regulator, managed care executive, consultant and association executive.
He has been an adjunct professor, at the New School University, instructing in Managed Care and Healthcare Strategic Planning and is a frequent lecturer to physicians and community organizations.
As an entrepreneur he has been responsible for the development of numerous health care businesses, including one of the first for-profit HMOs in New York State, the first network model Medicaid managed care plan in New York, one of the earliest physician practice management companies, a chain of urgent care centers, as well as a variety of provider based health care business initiatives.
Mr. Goff currently serves as CEO of University Physicians Network, LLC (UPN) in New York City, an organization of physicians engaged in supporting the private practice of medicine and its relationship with managed care companies. Additionally, Mr. Goff holds advisory roles with a number of emerging healthcare companies, and is active in consultative roles including the position he holds at the Verden Group.
Difficult conversations can sometimes come up with patients and families, especially during a pandemic. Here's how using empathy can help tackle these conversations.
"Hatton first discussed why empathic communication was important in providing care. She noted that many families and patients receive difficult news, which often provokes an emotional response. When delivering bad news, a health care provider might offer an onslaught of information, ignoring the emotional response the patient might be having, making it difficult for them to process what the health care provider is saying. It’s better, said Hatton, to give the patients some time to digest what was said, and acknowledge the array of feelings they might be going through."
The COVID-19 vaccine is on its way to children, but will still take some time. Here's the latest news.
"It may be better to think of vaccination unfolding in phases and to realize that scientists are still learning how well the inoculations work. All the vaccines show excellent protection against severe disease, so vaccinating adults first will reduce the threats of death and hospitalization. They also markedly reduce milder cases of symptomatic illness. But vaccine trials are just beginning to rigorously test how well they halt transmission and to learn how safe and effective they are in adolescents and young children."