With more than 20 years of experience in Marketing & Communications, Heidi brings her expertise for combining words and visuals to The Verden Group and our clients. Combining a strong grasp of both written and verbal communications with a flair for design, Heidi helps clients to deliver their messages in effective and engaging ways.
Whether it’s doing design and layout for ViewPoint, reviewing and editing client websites, or drafting effective and engaging communications pieces, Heidi brings a unique perspective and a wealth of enthusiasm to every project. In addition to her role at The Verden Group, Heidi is a mixed media artist and teacher, offering a variety of workhops to individuals and groups in Halifax, NS. Her current artistic focus is on the healing power of creative art journaling and she is passionate about teaching others how to incorporate this wellness practice into their lives.
COVID-19 offers an opportunity to step up and improve health care for patients.
"Providers have found the shift to virtual care challenging but have stepped up at a record pace. Physicians and their office teams rapidly and successfully pivoted to deliver healthcare online. Blue Cross Blue Shield of Arizona (BCBSAZ) data shows that telemedicine visits spiked to 50 times higher than before the pandemic. According to the Harris Poll COVID-19 Tracker*, 89% of the public agrees that everyone should have access to telehealth. It has not been easy, and it has not been perfect, but our talented medical community is delivering excellent, compassionate care in a virtual setting."
Susanne Madden talks about why breastfeeding services are often not covered by payers.
"Unfortunately, if you read the actual language of the law, you will discover that it is very vague. It just says the insurance companies must pay for trained providers, not trained in lactation, just trained providers and that they will cover these services." #breastfeeding#healthcare... See MoreSee Less