With more than 20 years of experience in Marketing & Communications, Heidi brings her expertise for combining words and visuals to The Verden Group and our clients. Combining a strong grasp of both written and verbal communications with a flair for design, Heidi helps clients to deliver their messages in effective and engaging ways.
Whether it’s doing design and layout for ViewPoint, reviewing and editing client websites, or drafting effective and engaging communications pieces, Heidi brings a unique perspective and a wealth of enthusiasm to every project. In addition to her role at The Verden Group, Heidi is a mixed media artist and teacher, offering a variety of workhops to individuals and groups in Halifax, NS. Her current artistic focus is on the healing power of creative art journaling and she is passionate about teaching others how to incorporate this wellness practice into their lives.
Difficult conversations can sometimes come up with patients and families, especially during a pandemic. Here's how using empathy can help tackle these conversations.
"Hatton first discussed why empathic communication was important in providing care. She noted that many families and patients receive difficult news, which often provokes an emotional response. When delivering bad news, a health care provider might offer an onslaught of information, ignoring the emotional response the patient might be having, making it difficult for them to process what the health care provider is saying. It’s better, said Hatton, to give the patients some time to digest what was said, and acknowledge the array of feelings they might be going through."
The COVID-19 vaccine is on its way to children, but will still take some time. Here's the latest news.
"It may be better to think of vaccination unfolding in phases and to realize that scientists are still learning how well the inoculations work. All the vaccines show excellent protection against severe disease, so vaccinating adults first will reduce the threats of death and hospitalization. They also markedly reduce milder cases of symptomatic illness. But vaccine trials are just beginning to rigorously test how well they halt transmission and to learn how safe and effective they are in adolescents and young children."