With more than 20 years of experience in Marketing & Communications, Heidi brings her expertise for combining words and visuals to The Verden Group and our clients. Combining a strong grasp of both written and verbal communications with a flair for design, Heidi helps clients to deliver their messages in effective and engaging ways.
Whether it’s doing design and layout for ViewPoint, reviewing and editing client websites, or drafting effective and engaging communications pieces, Heidi brings a unique perspective and a wealth of enthusiasm to every project. In addition to her role at The Verden Group, Heidi is a mixed media artist and teacher, offering a variety of workhops to individuals and groups in Halifax, NS. Her current artistic focus is on the healing power of creative art journaling and she is passionate about teaching others how to incorporate this wellness practice into their lives.
A focus on adolescent medicine is important as teens have significantly different medical concerns compared to preteens and younger children. Read more here via PCC.
"While pediatric and adolescent medicine are clearly related, there are a wide variety of differences that clinicians need to pay attention to. Pediatricians only need to focus on the growth and development of children, while adolescents are developing into adults. Their set of social and hormonal issues can make treatment and examinations trickier to manage without the right training."
PCC's Director of Pediatric Solutions, Chip Hart, shares how to set up a patient recall system that will help even out workload, stabilize practice revenue, and set kids up for good health.
"For a successful recall effort, you’ll need data, materials, and a plan, of course. First, think ahead 6 or 9 or 12 months and identify the times of year when the office is slow, or at least minimally busy. This is the ideal time for patient recall efforts, and these efforts will need to begin far enough ahead of time to get kids on the schedule and last throughout the slow period, which for many practices is typically winter or summer."